The truth is, you really need a website in today’s competitive aquatics market. Before you know it, new customers will be walking through the door explaining how they found your store online and decided to stop by. New customers, delivered right to your door! We’ll give you some tips and tricks to help you get started. It’s easier than you think!

Professional merchandisers use art and science to come up with elaborate merchandising schemes based on colors, textures and customer physiological profiles. Fortunately for aquarium shops it’s not that complicated. We’ll take the mystery out of merchandising and make it easy for you to have a store that attracts customers and make your sales goals.

Planted aquariums are not difficult but they do provide a challenge both in aquascaping along with plant care. Many tropical fish develop richer colors when kept with live plants. Follow along as we take a bottom to top approach to setting up a planted aquarium.

Everyone’s excited about natural and organic food these days, and with good reason. This trend has recently made its way into the aquarium hobby. We’re excited to see food makers roll out innovative foods with less additives and more natural ingredients.

Did you know Aluminum Profile Series (APS) stands can be used for more than just Innovative Marine brand aquariums? We’re also breaking the news that APS Stand Shelf Kits will be released in about a month!

If want an easy way to provide filtration and protein skimming for your small reef tank while eliminating bulky gear and messy power cords, the Coralife Marine Filter is exactly what you’re looking for!

Instead of harvesting plants from the wild, Dennerle selects the strongest plants with the most attractive features. These are cloned in a laboratory, ensuring every plant will be a beautiful specimen in your aquarium.

By upgrading to the latest Apex Base Unit, you can take advantage of all of the new and exciting modules, upgrades and equipment that Neptune Systems is developing, like Trident!

Up till now, IM’s aquariums were predominantly AIO designs. But many of you want to use an external sump system. NUVO EXT aquariums are designed with an external overflow based on the reliable “Herbie safety drain” system.

Blue Fx regenerable resins are an easy-to-use and cost-effective approach to aquarium filtration. All resins are regenerable 6 or more times with the Regen Fx Kit. Let’s look at each media and see which may be right for you.