Start building visibility for your fish store or aquarium maintenance service on Google Maps and Google Search by creating a Google My Business Listing. It’s like the modern day version of the Yellow Pages, only better!

There are 4 major water testing labs specializing in saltwater analysis: ATI Lab, AquaMedic AWT, ICP-Analysis.com, and Triton Lab. We sent identical water samples to each and discuss our test results in this comprehensive review.

Julian Sprung, life-long aquarist and owner of Two Little Fishies, presents his real-life story about losing power and trying to save his reef aquarium during Hurricane Irma in 2017. “Backup Plan” are lessons he learned in the wake of the disaster.

There is a large segment of customers who would gladly pay to have someone set up and maintain their aquarium. You’re probably thinking of typical service contracts like restaurants and offices. You’re right—but if that’s all that comes to mind, you’re missing another growing client base.

There is a lot of competition in the aquatics trade. You must give it your A-game every day. In today’s short attention span world, products sitting on a display shelf are boring. How would you like it if they reached out to customers and sold themselves? Here’s how to do it!

The truth is, you really need a website in today’s competitive aquatics market. Before you know it, new customers will be walking through the door explaining how they found your store online and decided to stop by. New customers, delivered right to your door! We’ll give you some tips and tricks to help you get started. It’s easier than you think!

Professional merchandisers use art and science to come up with elaborate merchandising schemes based on colors, textures and customer physiological profiles. Fortunately for aquarium shops it’s not that complicated. We’ll take the mystery out of merchandising and make it easy for you to have a store that attracts customers and make your sales goals.

Planted aquariums are not difficult but they do provide a challenge both in aquascaping along with plant care. Many tropical fish develop richer colors when kept with live plants. Follow along as we take a bottom to top approach to setting up a planted aquarium.

Everyone’s excited about natural and organic food these days, and with good reason. This trend has recently made its way into the aquarium hobby. We’re excited to see food makers roll out innovative foods with less additives and more natural ingredients.

Did you know Aluminum Profile Series (APS) stands can be used for more than just Innovative Marine brand aquariums? We’re also breaking the news that APS Stand Shelf Kits will be released in about a month!